Developing a Successful Strategy for Building a New Website

Whether you’re launching your first website or planning to revamp your existing web presence, it’s important to formulate a solid strategy. Here are a few tips on developing an effective strategy that can help ensure your website becomes an effective marketing tool.

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Initial considerations

Building a website can take a lot of time and resources. It is therefore crucial to know ahead of time what you want from your website. Do you need an ecommerce facility? Are you going to maintain a blog? What SEO strategy are you going to implement? What content management system will you use? Answering such questions at an early stage provides a framework for developing your site. You also need to decide whether you’re going to use the services of a professional design agency. Outsourcing your web design means extra costs but can ensure your site is bespoke and fully functional. It can also take the stress out of doing it yourself!

Content, maintenance and promotion

Once you’ve decided on the basic layout of your site and how it will be managed, you’ll need to think about generating content. If your site will feature a blog, you will need to decide on such things as posting frequency. It’s also important to set out your SEO (search engine optimisation) and promotion strategy. A further issue for consideration is maintenance. Not only does this mean updating the content, it also means keeping security measures up-to-date and adhering to the new data protection rules if your site collects email addresses, etc.

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Local, national or global?

The geographical reach of your business can dictate elements of your website strategy. For example, SEO can be targeted to a local, national or international customer base. It can also inform your choice of web design agency. You might opt for large multinational agency that can take your business global or you might choose to work with a local website design company in Gloucester or elsewhere, such as, which can help you promote your business closer to home.

A professionally designed website can give your business a boost and, ultimately, drive sales. However, it’s important to develop an effective strategy, so you know exactly what you want to achieve and have a clear idea of the necessary steps you need to take in order to reach your goals.

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