The truth is out there but not in your business plan

Make no mistake; start a new adventure in the current situation is scary. As we keep hearing in the news the number of companies closing down or embarking problems. In addition, that feeling drives us to fall back on our lairs, to try to get all the information possible before doing anything … A Good Idea. The problem with this approach is that we will never be able to reduce uncertainty enough, or, at least, to feel comfortable: Our business plan does not show reality (just a perception), and we…

Read More