Month: July 2018

Every marketer dreams of content that goes viral and catapults their brand into the spotlight. The reality is, however, that viral content is nigh on impossible to plan for and is a lot more elusive than you might think. Despite this fact, some marketing departments will still dedicate resources to researching and developing viral content. This is a waste of time, and there is a better way. Image Credit What Is Evergreen Content? Evergreen content is useful and relevant content, usually long-form, that is always going to be useful to…

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The release of Google’s latest update means every SEO strategy needs to be reviewed and refreshed, with the intention of users when they make a search becoming more important than ever. Image Credit What does a search mean? User intent is changing SEO, because it means Google isn’t just looking at the words in the search box, but it is trying to decipher what the user intended when making that search. For instance, if someone searches for “chicken tikka” do they want to order a takeaway online or to compile…

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As the summer continues to heat up, we might all start to hear the crack of glass, not unfortunately from the clink of one cool drink cup against another, but as glass in our car windscreens or glazing units buckle in the sun. Image Credit Stop your windscreen woes The inside of any car parked in the sun can quickly start to feel like an oven, and when it’s been parked for a while it could heat up to as much as 225 degrees. If you brave the heat to…

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There was once a vision that staff could work in an open environment and share ideas with each other. It was said that productivity would increase and employees would benefit from the social aspects of an open office as opposed to the booths that existed for decades. However, is it all about to change? Image Credit The Problem with Open Offices There are many issues open offices pose to both managers and employees. One of these is the impact on mental and physical health. Productivity is also suffering due to…

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What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business. Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He…

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To all writers and non-writers out there, now is the time to start digging up those creative writing skills back. With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions and publications are also getting popular. There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents…

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If you’ve been searching for information on how to lessen the signs of aging, you’ve probably come across some phrases that seem unusual, like dermal fillers. You might know the basics of what this treatment involves, but in case you don’t, here is some helpful information all about dermal fillers: Dermal fillers are small injections that people have to improve lines, make their lips more voluminous, soften wrinkles and help the tone and texture of their facial skin. When we reach the age of 25, our bodies stop making collagen…

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When you run out of space in your current home, the obvious option is to move to a bigger house, but is that the most cost-effective answer? In general, homeowners are moving less than they used to, and this is partly due to high property prices in some areas, the cost of moving, and taxes. Image Credit Some home purchasers find it harder to get a mortgage than they used to as mortgage lenders tighten up on lending criteria. There may just be too many hoops to leap through to…

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The roof is one of the most important structural elements of a building. It is often the ‘poor relation’ of house renovation because it is above the usual line of sight. We don’t pay much attention to a roof until something goes wrong with it, and that is often in an emergency. Image Credit According to the industry experts at AMA Research, the roofing market grew in the UK by 7% in 2016, and that trend is continuing. It is expected to remain a buoyant market in the next few…

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You’ve probably seen them in conservatories or as part of an outdoor furniture range but the style of the Lloyd Loom dining chairs are now considered a design classic and the very early versions, if you can get one, have moved into the Antique bracket and not just simply vantage. Lloyd Loom chairs were the brainchild of Marshall B Lloyd in 1917. His approach was simple. He took Kraft paper and twisted it based on the design of a wicker woven chair. This paper was more hygienic and easier to…

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