When planning an SEO strategy, there are some vital points to focus on. Here are just a few:
Knowing your audience – To get a good handle on how to proceed, you need to understand who to target. What is your industry and who are your primary customers? What are your competitors up to and what is their strategy? These are important questions to answer before moving on.
Keywords – Once you have identified your audience, you need to know what they are searching for. This is why keyword research is crucial. How they search is also important to identify market shifts and adjust your strategy. For advice on SEO Services, go to https://www.rycomarketing.ie/seo-services/
Analyse – It’s critical to regularly analyse and report how your keywords and site are operating. Some industries see changes more quickly than others, so you might need to adjust your keywords accordingly. You need to know if your audience is looking for something new.
Crawling – This is what Google’s search engine spiders do, effectively crawling your site to look at the quality. If the site architecture is below par or links don’t work effectively, this can make it difficult for crawling and result in an inability to index your site.
Content – Quality of content can vary greatly but most of all, it should be unique, written by yourself and authoritative. Also factor in image optimisation, keyword targeting and on page optimisation to make the most of your content.
