It has been an intense few years for world events, with brands working harder than ever to meet the changing needs of consumers. We are seeing a drastic upturn in previously underutilised – and often for good reason – methods of branding, reflecting the unusual social landscape we are currently faced with.
Points in time
Brands that focus on a specific era, such as the 70s or 90s, are proving popular, with the theme providing a little nostalgia and escapism. Fully themed brands or product lines seem to be increasing, and with positive results.
Chaotic branding
Bright colours with bold logos and distorted fonts often combine to create an overstimulated look. This style is grabbing attention on shelves and creating a chaotic but playful feel.
Simple and clear
A step up from minimalism, this trend is using space, clear fonts and a minimal amount of accenting for maximum impact. The result is effective, creating a more soulful and personality-driven look than minimalism.
Swapping letters for icons
We are seeing a rise in logos and icons creeping into text this year, which can be effective if done well.
Mission-first branding
Mission-based branding is no longer complete unless it is incorporated into the packaging and fabric of the brand. Logos and promotional materials need to be related to the mission and apparent at first glance.
Mascots
Mascots are on the rise and humanising brands left, right and centre. We are seeing mascot-based branding on the rise to provide connection.
Humour
Humour is historically a risky endeavour in marketing; however, we are seeing an increase across the board and it seems to be working.
It is definitely the point in time to experiment with creative and playful methods. If you are not confident with these methods, a brand strategy agency such as www.reallyhelpfulmarketing.co.uk/specialist-services/brand-strategy-agency/ can connect you with experts who will get the most out of your marketing.
Whilst these branding trends are proving popular, some of them require skill to enact effectively; for example, quirks such as humour, mascots and utilising chaos can make or break a brand.
