How to handle irrational moments of a negotiation

Realistically, when a negotiation is established, it not always acts in a rational way and in the end they can be a source of unnecessary conflict. Sometimes an argument, apparently friendly, can become unpleasant and tense in the blink of an eye. When your partner and you are not seeing the matter with the same eyes, not worth forcing the other person to accept your point of view by threats and coercion sterile.

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