Why social media marketing is so important for businesses

Social media is a powerful tool that allows the promotion of services, the generation of customer leads and the creation of visually attractive and appealing content that tells the story of your brand. It is highly customisable and personal and creates meaningful and lasting engagement with customers. Social media such as Facebook, Twitter and Instagram provide a business with in-built targeting technologies and capabilities, as well as a huge audience reach. This is one of the most cost-effective ways of advertising. Image credit Benefits: Using social media platforms allows a…

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Technology trends that are changing the property industry

The current generation of first-time buyers is accustomed to speed and efficiency. The time-consuming and outdated methods of applying for a mortgage and purchasing a property can seem frustrating, confusing, and unnecessary. A mortgage application alone can take up to 4-6 weeks, with lenders requiring a large number of documents relating to income, identification and valuation, before giving out an agreement.

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The Role of Color Psychology in Website Design

Colour psychology plays an incredibly important role in website design, as it can influence visitors’ emotions, perceptions, and behaviour. When you choose the colour scheme for your website, it is important that you think about what colours attract your ideal audience. What colours you use is not only about aesthetic appeal but is a strategy decision that will work throughout the whole of your business branding.

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What are the reasons for changing a property’s ownership?

A transfer of equity, or changing who owns a property, is used for a number of reasons. Examples include a relationship breakdown and wanting to give your home to your children while you are still alive. Legal framework Whatever the reason for changing who owns a property, it is a legal process. It is therefore essential that it is carried out by a transfer of equity solicitor with the legal knowledge required to successfully add or remove a person from a property’s title deeds.

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