Imagine a website consultation, and someone is just telling you to put more pictures up on your site or change the font to Comic Sans? Think again! What you really need is the digital detective meets marketing guru all with their secret tech wizard together in one amazing package.
The Case of The Great Website Discovery
Your consultant will begin by conducting a digital detective investigation into your existing website (if you even have one) . They evaluate the performance, user experience and total use of your website or if it’s just another piece of decoration on the internet. It is like a check up for your online presence. For Web Design Cardiff, visit https://www.accent-adc.co.uk/service/web-design-cardiff/
Target Audience Deep Dive
Who, in fact, are you speaking to? The person you hire as your consultant will also figure out who are the people that you could more effectively cater to and what makes them click. These are not your typical “people who might buy stuff” — we mean fleshed-out personas that would make a detective proud. After all, if your website is designed for everyone then it will appeal to no one.
Competitive Intelligence
They will investigate a topographical district or an industry and they may even look at your competitors. What’s working for them? By doing a competitive analysis of this kind, you can find potential areas to be unique in your market—instead of merely camouflaged into the digital wallpaper.
Technical Health Check
During your consultation, experts will look at site speed, mobile friendly experience, SEO performance and security too. If your website is slower than a sloth on holiday, it will be going straight onto the fix-it list!
Content Strategy Session
Your content isn’t just words on a page; it represents an opportunity to attract visitors and turn them into customers. Your consultant will examine content you are not happy with, and provide recommendations on what could be included, new pages that might help your readers/contributors find value in a different way or express more clearly how others can receive the unique benefit they get from working with you.
User Experience Audit
Can visitors easily find what they are looking for when visiting your site? Website consultants will spot navigation problems easily, and any confusing layouts that obstruct your visitors from taking any desired action. Nobody wants to be using a Rubik’s Cube website!
Goal Setting and Strategy
What are the real goals of your website? Generate leads? Sell products? Build brand awareness? Your consultant will help you establish realistic objectives and put together a strategy to reach those goals.
The Action Plan
In the end, you get a complete report in an order of actions with their deadlines and tasks. Plain language, actionable advice to turn your website into a dynamic business toolbox