If you own a rental property that you want to let out, the first thing that you are going to be thinking about is marketing it. Marketing it correctly helps you to attract suitable tenants and reduce the amount of time that the property is empty.
One of the most important things to remember is how important first impressions are – your property listing will be the first thing that a prospective tenant will see of your property before they even come to view it, so using good photographs and providing plenty of information that is relevant will help to attract viewings.
As well as good photographs and written information it can also be helpful to include a floor plan as this can help people to envisage how the property is laid out and whether it is suitable for them.
The descriptions of the property need to be clear and honest. Things that you should highlight in them include space outside and parking, the location and nearby amenities, closest travel links and any recent renovation work that the property has undergone recently. Energy rating and council tax band should also be included. Avoid long descriptions that ramble, or over exaggerations.
You also need to choose where you will advertise – using a professional lettings agent in your area like this Cheltenham letting agents www.meandyouestateagents.co.uk/lettings/ is very helpful, especially for new landlords, as they will be able to market the property for you and put it on the most popular sites where it will be seen. Targeting the right audience is important, whether it is a family home or a student let. Choosing the right place to advertise means that it will be seen by the people who are suitable for the property.
Before you rent the property out, there are also some legal requirements that you need to be aware of and ensure that your property complies with. You must have an energy performance certificate for the property, and the minimum rating of the property should be E. There also need to be smoke alarms installed on each floor of the property and also carbon monoxide alarms in the rooms that have fuel burning devices like a gas boiler or a gas fire.