You are not alone if you think your USP (unique selling point) is “great service”. It’s also the problem. Most companies imagine they are, however, phrases like “friendly” and ”high quality”, and while these are the qualities that prospects count on you to fulfill, they are not the things that make someone want to click on your site above what else appears on Google. A real USP isn’t a slogan. It serves the right customer, a no-brainer. Why “great service” doesn’t work It’s generic: everyone claims it. Consumers hear it a thousand times a…
Read MoreMonth: February 2026
3 ways to create engaging eLearning content
Students learn better when they are fully engaged in the content of their eLearning course. When designing a course, consider these three ways to help you make your content more engaging.
Read MoreHow does London drive UK growth?
London isn’t just the capital, it’s the engine room of the economy. From the skyscrapers of Canary Wharf to the markets of East London, the city punches way above its weight when it comes to driving growth. Finance is the obvious one The City of London and Canary Wharf are home to banks, insurers, and investment firms. The decisions made here ripple across the country, funding businesses, infrastructure projects, and jobs. But it’s not just about money. Tech startups are booming in areas like Shoreditch and King’s Cross, turning London…
Read MoreAn introduction to copper pipe fittings
Copper pipe plumbing systems offer many benefits over PVC pipework, including aesthetics and customisation options. While a professional plumber may join pipework with welds, DIYers tend to prefer using copper pipe fittings. What are copper pipe fittings? Copper pipe fittings, such as those supplied by //watkinspowis.co.uk/products/copper-pipe-fittings-and-press-systems/, are specially shaped pieces of copper pipe that can be used to join or cap pipework in a plumbing system. Why use copper pipe fittings? Copper pipe fittings are easy to use, being applied with pressure and crimped into place using generic clamps and…
Read MoreWhy is forklift training so important?
Learning to drive a forklift can be exciting but it can also be a little challenging at first. These machines are powerful and using them safely takes skill and practice. That’s why forklift training is so important, whether you’re starting a new job in a warehouse, logistics or construction, or you want to improve your skills. Staying Safe Forklift training is about keeping yourself and others safe because forklifts can cause serious injuries or even worse if they’re not used correctly. Training teaches you how to handle loads, check the…
Read MoreHow to Create a Collaborative Meeting Environment
Creating the right environment for your meeting is more likely to result in a successful and collaborative outcome. We take a look at choosing the right furniture and the value of looking for alternative meeting venues to your work premises. Choosing the Furniture The right table is key to a collaborative meeting environment. A round table is ideal for smaller meetings, especially one where you want to reduce the sense of someone being ‘in charge’. For larger meetings a rectangular table can still foster a sense of collaboration and means…
Read MoreThe truth behind five AI call answering myths
AI call answering has grown a lot more sophisticated in the last few years, yet misconceptions still keep some businesses from adopting it. Many believe it’s risky or too complex. The reality is very different. Let’s break down five common myths and uncover the truth. Myth 1: “People Still Leave Voicemails” Many people assume that clients prefer leaving voicemails, but studies show most callers hang up if there’s no immediate response. AI call answering makes sure that every call is picked up – and it’ll provide essential information automatically. An…
Read MoreWhat Building Control Inspections Are Necessary?
In the UK, if you are undertaking an extension, loft conversion, structural alterations, or certain refurbishment projects, you will almost always need Building Regulations approval. This is where Building Control comes in. Their role is to ensure the job meets safety standards. Checks by an inspector who visits the site at various stages - each check is to ensure the safety of the structure, insulation levels are correct, no flood risk, etc. They will check what has been built to date, ask questions where necessary and may want photos of covered-in objects (such…
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