The importance and impact of the Digital World within businesses grows day by day; new digital channels appear, new business models emerge, new ways of relating to customers are established through Social Media, technologies such as Cloud, M2M (machine to machine), BigData; and so we could continue describing a long list.
On the other hand it is also evident that the behavior of consumers is changing and that now with the use of technology we find some customers who are much better informed, are more related, use multiple screens (PCs, tablets, smartphones, etc.) and increasingly buy more online.
Therefore, it is necessary that your business or company is prepared to face all these challenges of the Digital World and to transform them into a real opportunity and a competitive advantage. We must bear in mind that the possibilities and advantages of the Digital World and the Internet are increasing every day, and that they are completely within reach of any business regardless of its size. This means that the Digital World and the Internet play on equal conditions and possibilities with respect to large companies, and this amounts to a great opportunity for SMEs (small and medium enterprises) that have to take advantage of and exploit.
It is important to point out that when you talk about taking advantage of the Digital World, you do not only talk about it within a technological context, you are also talking about it within a business context and this is precisely where today you can build the real advantages competitive for a company, which implies a clear alignment of the technology with the business strategy of the organization.
Consequently, today facing the digital challenge does not mean having a nice Web page and having a presence in social networks, this is not enough, the digital challenge implies the design of a good digital strategy that allows you to combine “business + technology ” with a short, medium and long term vision.
So that your business can compete successfully in an environment with increasingly digital customers and competitors and be able to integrate it within the objectives of your company, we offer you a value proposal that includes 3 steps:
- Design the Digital Strategy that your business requires: According to your own business needs, in a planned, solid way, that can grow over time, and with which you can differentiate yourself from your competition. It’s about planning the Digital Roadmap of your business in the short, medium and long term; taking advantage of the best advantages and opportunities currently offered by the Digital World and the Internet, and using methodologies and strategy and business tools.
- Build the Digital Presence of your business: Once the Digital Strategy is defined, we implement it and identify the most appropriate technological solutions to build and deploy the Digital Presence required by your business, minimizing the investment needs in both hardware and software. We do this: – Taking the best advantage of OpenSource solutions, which best suit your needs, which will allow you to save a lot of money on software.
– Using Cloud technologies efficiently, which will avoid the need to invest in hardware (computer equipment).
- Put everything into operation: We put everything in motion, defining the operating model of your new digital environment within the day to day of your business, and also, training and training your own people in the new digital solutions. We also monitor and constantly monitor the evolution of your Digital Strategy, to continue evolving and improving.