The importance and impact of the Digital World within businesses grows day by day; new digital channels appear, new business models emerge, new ways of relating to customers are established through Social Media, technologies such as Cloud, M2M (machine to machine), BigData; and so we could continue describing a long list. On the other hand it is also evident that the behavior of consumers is changing and that now with the use of technology we find some customers who are much better informed, are more related, use multiple screens (PCs,…
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