Marketing in an Age of Outrage

In the age of social media, the online judge and jury of the 21st century, how can brands and businesses thrive when a relatively small mistake not only damages their public reputation but also their profits? Discussing recent PR disasters in the New York Times, public relations firm Weber Shandwick emphasises that poor handling of a crisis on social media can instantly lead to a drop in share prices and a rise in negative publicity. There’s a saying that “no publicity is bad publicity”, and even if your crisis involves…

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What is the best type of flooring for your garage?

If you’re looking to replace your garage floor or are building a garage from scratch, you need to think about flooring options. It must look good, but above all else, it must be durable and long-lasting. Here are some options for your garage floor. Image Credit Resin floor systems If your garage is going to be a busy space, you need something that will withstand wear and tear easily. A multi-coat resinous system will do just that when fitted professionally. Made with 100 per cent solids epoxy, polyurethane or polyuria/polyaspartic…

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10 Steps to Weigh Up Before Planning an Adaptive Clinical Trial

An adaptive clinical trial looks examines a treatment by making observations of the participants’ outcomes whilst on a prescribed schedule. There is the ability to make modifications in line with the observations. They can deliver ethical benefits to the patient, accelerate the clinical development and reduce costs. Image Credit There are a number of parameters to check out before planning an adaptive clinical trial. All need to be adhered to. Time 1. Have you got enough time from when the last patient was enrolled to when the interim observations for…

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The top benefits of having a multi fuel stove

More and more people are choosing multi fuel stoves for their home, as they recognise the many benefits that this type of heating system can bring. Here are just a few of the many plus points. Image Credit Flexible heating system The beauty of a multi fuel stove is that you can use a variety of fuels such as wood, coal or smokeless fuel. According to Which?, you should consider what sort of fuel you are going to use, and what you can source readily, and use that information to…

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The importance of a fire safety management plan

Regardless of whether a building is occupied by residents or if it acts as business premises, all buildings should have a fire safety management plan in place, to ensure the safety of those within it. Image Credit What does a fire safety plan do? Fire safety management is a pivotal process in enabling safe evacuation in the event of a fire, maintaining fire safety equipment, minimising false drills and assigning fire safety responsibilities. Without an extensive plan in force, a fire in a building could lead to devastating consequences. If…

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7 Ways To Cleanse Your Mind From Negative Thoughts

Negative thinking can become a dangerous habit. Thoughts sink into your mind and remain there until you take action to get rid of them. When you start thinking negatively, it may be tempting to try to force those thoughts out of your head. Try to disappear and expel them forever. But this approach is often counterproductive. Fighting those negative thoughts can actually reinforce that thinking pattern by making things worse. The more you try not to think about something, the more you end up thinking about it. To get rid…

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Van racking: Dos and don’ts

Installing racks in an LCV can increase its versatility and make a major difference for your day to day operations. But there is a right way of achieving this, just as there is a wrong way. Last year more vans were sold than ever before – http://www.parkers.co.uk/vans/news-and-advice/2017/january/uk-van-sales-figures-2016/. This means there are plenty of newcomers who need instructions on how to perform a lot of important upgrades, from plylining your van to integrating racking properly. Take heed of the following tips to get the best results and avoid some of the…

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Why Choose Fabric Buildings Over Traditional Structures?

When most people think about temporary or permanent structures, they think about traditional materials – probably PVC for temporary structures and wood or brick for permanent ones. Thanks to new materials and techniques, however, modern fabric structures offer a range of advantages, making them a serious contender for a wide variety of purposes. Not Just a Big Tent Modern fabric construction covers everything from warehouses to aircraft hangers and tensile fabric canopies, so whatever your need, it is worth considering fabrics. Fabric structures offer high degrees of flexibility. Because of…

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A Transfer To Remember

Travel today: The travel industry today is growing fast and steady and keeping in tune with the times, speed and presence which dictate the success or failure of brand of travel services. The customer today is very much into the service which meets his very need and if met is becomes loyal to the service provider. The Alps countries are known for their very heavenly climate and are every tourist’s delight especially that of the skiing enthusiasts who want to capture every memory and take home all the experiences from…

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